“My lifestyle definitely led to the manifestation of the brand.”
In 2011, the Ariana Rockefeller brand was founded with a capsule collection of ready to wear dresses, tops and skirts. The mission was to share Ariana’s personal point of view and appreciation of beauty and style from the vantage point of a modern Rockefeller woman. Following the successful reception of the brand, AR opened a Pop-Up Store in Manhattan (SoHo) in 2014 and expanded with an equestrian inspired handbag collection in 2016.
Ariana showcases the Dorado Beach Signature Tote
“Don’t be afraid to give up the good to go for the great.”
– John D. Rockefeller, Sr.
A competitive show jumper, Ariana takes inspiration from her equestrian lifestyle. In 2015, she added her own line of handbags inspired by her love for the sport and its elegance. In 2017, Ariana collaborated with Dorado Beach, a Ritz Carlton Reserve to design a limited-edition handbag collection inspired by the family heritage. Dorado Beach was originally developed in the 1950’s by Laurance S. Rockefeller. In 2018, Ariana launched a limited-edition saddle bag collaboration with the Longines Masters of New York, an international show jumping event.
“Inspired by Love, Joy, and Tradition”
Through her namesake brand, Ariana shares her lifestyle and her deep-rooted love for beauty, tradition, and Americana. She looks forward to continuing to share her historic American values through an expanded line of products for everyone to enjoy.